Tech Education Products by Youth Digital Available at Select Target and Best Buy Locations Starting Nov. 15

Chapel Hill, NC — November 11, 2015 — Youth Digital today announced that its technology education products, designed for youth ages 8 to 14, will be launching in stores and on shelves in more than 1,000 brick-and-mortar locations of Target and Best Buy beginning November 15th. The company is also expanding its online retail presence with availability on the Target, Best Buy, and GameStop websites.

As technology usage and computer literacy grow in importance in both the classroom and the real world, technology education products – like Youth Digital – are becoming a popular purchase for parents. In fact, a recent study from Youth Digital found that 56 percent of parents of kids 8-16 have purchased technology education products for their kids, whether for app development, 3D animation, game design and much more. Spending and shopping preferences vary, but it is clear that demand for technology education is on the rise, from both parents and their children who want to gain digital expertise.

“One of the main pieces of feedback we’ve received from customers is that ‘not everyone buys the same way.’ Now that Youth Digital is available in retail locations and across the web, we’re providing customers with an opportunity to buy our solution through the retailers they know and trust—which is especially exciting leading into the holiday season,” said Justin Richards, CEO of Youth Digital. “Both Target and Best Buy share our commitment to education for kids, and we couldn’t be more proud to bring technology education to retail stores in a unique way.”

Youth Digital will be available in select Target and Best Buy stores in more than 40 states, with plans to expand over the next 18 months. Youth Digital courses can be purchased at retailers for $249.99 and will include promotional pricing during the holidays. To learn more about Youth Digital and its unique approach to technology education, please visit http://www.youthdigital.com.

About Youth Digital 
Youth Digital offers a compelling mix of online courses that teach kids the critical technology concepts and skills that they will need to be successful in today’s digital world. With courses designed to be fun, interactive, and rewarding, kids ages 8 to 14 become digital creators through their breakthrough learning platform and cutting-edge curriculum. Students watch video tutorials, respond to questions, earn badges, complete interactive quizzes, and attempt challenging assignments as they step toward mastering key technology skills and professional-level software.

Founded in 2010 and based in the Research Triangle Park in North Carolina, Youth Digital is committed to making technology education accessible to kids globally. Since its inception, the company has reached more than 60,000 students through its popular summer camp programs and expanding portfolio of introductory and advanced online courses. Today, students from more than 100 countries are enrolled in Youth Digital’s online courses in Java programming, game development, mobile app design, 3D printing, 3D animation, and more.

Contact
Emily Adams
​SHIFT Communications
eadams@shiftcomm.com
617-779-1891

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